Twitter Direct Message, Marketing Send,
Automate, and Limits
After several months in
private beta came Socialomate, a new tool for Twitter was developed by Jean-François
Ruiz. Socialomate is defined as your "social media assistant" and
will allow you to automate a relationship via private message with your Twitter
followers. A little like email marketing tools that can make automated email
marketing with a user base email list. The tool allows you to create campaigns
on various criteria, and then automate the sending of a message to suit your
It is a tool for sending
mass direct mail and/or automatically if you so desire. This new tool allows
you to script these items so that you can withhold from sending them to your
friends, for example by:
Filtering based on language
Customizing the message with the name of each
Sending it to one hour well defined.
The tool also allows you
to create your own contact lists "by hand" for specific scenarios and
keep it focused and targeted, with message sending "as a
The basic most commonly
used scenario would be to define the messages you want all your new followers
to receive. You can let the tool do all the small talk and then when you have
the answers you can continue the conversation manually. The first beta testers
say they have had very good returns and business opportunities through this
system, especially for accounts with twitter pros, consultants etc. If you want
to test Socialomate, since the service is available only with an invitation
code, use code Techcrunch at time of registration.
Whatever one thinks of
the interests of direct marketing and about social media, it is clear that the
tool meets a need and, surprisingly, no one had done this kind of platform
previously, even in the U.S.A. There are many "social media tools" on
the market, especially to enable a mass following, and again, even if there are
abuses, we must recognize that it works for some. This is the first tool of its
kind allowing these campaigns by dm (direct mail).
When using the tool, the
direct messages/mail (or DM) with Twitter allows you to send a private message.
The idea is to send a private message (or Direct Message) to welcome all those
who follow you. You are limited by 140 characters. Start small and offer
seemingly personal welcome, for example, to wish them a good night with their
feet up, you can then propose a link that will allow them to leave Twitter onto
another medium, be it your website or other blog, etc.
In reality the tool is
very simple to use and in actual fact you are only limited by your conscience.
For example you could conduct whole back and forth conversations, in that a
person may believe you are really taking an interest in them. They may even
being to be silly enough to give up personal details. I’m sure you can see
where I am going with this. Due to the fact that most people expect automated
emails and can screen for them then this technique would not work well over
email, but may work well on a site dedicated to people who talk. It’s a scary world
out there, to be honest. I’m just glad I won’t be in it forever.