List of the Best Social Media Marketing Books
Maximizing LinkedIn for
Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling
& Developing B2B Business on LinkedIn
This book by Neal
Schaffer will walk you through the process step by step, in what is a great
guide to creating and maintaining very good business to business working
relationships with LinkedIn.
Social Media ROI:
Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
This book by Olivier
Blanchard gives you his various discussions on the Social Media return on
investment, which is a currently a fairly difficult metric to measure. He points out simple action plans and tips
for getting your business started with Social Media.
UnMarketing: Stop Marketing.
Written by Scott
Stratten, this is a fairly short read, which is far better than the corporate
fluff you find in many marketing books.
It outlines a simple strategy to get you started, and gives you a load
of industry tips and things to avoid, so that you may try social media
marketing without any negative repercussions.
Engage, Revised and
Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and
Measure Success in the New Web
This book by Brian Solis
is really good on the single subject of creating an engaging social space. The advice is correct and so easy to action,
that he puts other books to shame.
The New Relationship
Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
This book by Mari Smith
is just what you need if you are looking for a sizable Facebook following. She teaches you how to engage your followers,
so that they keep checking in on you and also, that they tell their friends.
Facebook Marketing: An
Hour a Day
This book by Chris
Treadaway was co written by Mari Smith and proclaims itself as a Facebook
marketing must have. It’s not really the
bible that it claims to be, but there are points within the book that you
should really consider if your marketing plan involves Facebook.
Inbound Marketing: Get
Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
This book by Dharmesh
Shah is a little dated but still relevant.
You know how you pick up a marketing or psychology book from the 70’s
and some of it seems wrong, but there are still snippets of greatness in
it? Well that is pretty much how this
2009 book it. There are still lessons to
be learnt within this book that will be relevant a whole 3 years later (which
in non-online terms is about 25 years).