Your best option in this case is always
prevention. Have control measures set up
so that if you begin to receive negative search engine results, you can contain
Monitor the internet to keep abreast of your online
reputation. If it begins to slip then
react to it to improve it. Set up
prevention measures and create action plans to put into place, just in-case you
begin to receive negative results.
If you need to react, then try linking with websites
that have good comments, articles and blogs about your company on them. Link directly to where the positive comment
is. Comment on the good comments you
receive from other sites. Add your
company or website to the wiki pages, and create positive articles and blogs on
your company and products on other websites that play host to them.
Your best bet is to fix whatever problem is causing
you to get negative results. Whether it
is an online problem or an offline problem, find it and fix it. You can also try to resolve your problem with
the negative creators. They may have a
legitimate problem that you can resolve.
You can out SEO (search engine optimize) your own
websites, so that your website and related articles appear on the search engine
results before any negative press.
You could ask your current and loyal customers if they
would like to post testimonials online.
You could attempt to try to persuade them to post their positive
thoughts about you online, which would then replace the negative material about
your company or you.
If things get really serious and the negative results
on search engines become a little overwhelming, then it is time to start
writing articles, blogs and comments about anything positive you can muster,
and then adding your company name into it.
Make it so that the keyword of your company name will pull up any
information “OTHER” than the negative comments and results. So even if the results people receive when
they type in your name are “NOT” positive, you can at least make darn sure that
they are not negative. This may seem
like a smaller half measure, but you are trying to stop the worst information
results from happening, and the worst results are going to be the ones related
to your company name. So let us say, for
example, that you are a power company and there are three websites that rate
the worst power company. That is pretty
bad, right? Well imagine how bad it
would be if those viewers Googled your name and underneath your website link
they saw a list of negative references to you company. That would be far worse.
The author of this post is a top marketing expert who can be found here - Circle Brandon in Google Plus Now
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