Pinterest Time on Site Statistics
An understanding of how users interact within Pinterest for creating your marketing strategy.

Pinterest Time on Site Statistics

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How Pinterest Users Interact

The average Pinterest user spends 1 hour and 17 minutes on the site. This is occupied by 80% of female users, half of which have children. These stats will help you understand how users interact with Pinterest.

Did You Know?

Did you know 80% of pins are repined?
Did you know pinners spent 83.9% of their time pinning?
Did you know 15.5% of users spent their time liking pins?
Did you know .6% of users spent their time commenting?
Did you know that the average user spends 16 minutes a visit on Pinterest?

What the Stats Say

Pinterest has seen a 2,702.2% increase in total unique visitors since May 2011. Pins that have pricing information see 36% more likes than those without. The site also saw 10 million unique visitors hit faster than any other independent site in history.

Pinterest referrals spent 70% more money than those referred through non-social channels. The number one category of content that users enjoy on Pinterest is food-related.

How Pinterest Compares

Through using Pinterest, online consumers have found items they’ve bought or wanted to buy 69% of the time compared to 40% through Facebook. Outside of using Pinterest, the average person is shown to interact with Facebook an average of 7 hours, Tumblr 2.5 hours, and only 98 minutes on Pinterest.

Additional Pinterest Statistics

  • 9% of people have participated in contests or promotions seen on Pinterest, compared to 30% on Facebook.
  • 43% of users prefer to associate with brands on Pinterest versus half of that preferring Facebook.
  • 17 million brand engagements occur on Pinterest
  • 15% of brands have boards on Pinterest while spending 85% of their time elsewhere.

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