Rank your website higher than any negative press about it.
Get your website ranked higher than any negative
“press” on it. You should know the best
keywords to appeal to your customer base.
If you are finding negative reviews and comments, coming up on keywords
that you are not fighting for ranking for, then you should have a serious look
at why. But with that said, do not over-react.
If you are seeing negative reviews/complaints/articles/blogs/etc on
keywords that your potential customers are not typing into Google, then don’t
worry about them too much. If you are
selling carpets, then does it really matter what the national pigeon fanciers
viewers are seeing? Of course, you
should look into the situation, to find out if your potential customers are
seeing the negative press, but if they aren’t then don’t worry about it.
Encourage positive press
Ask your staff to post positive reviews on your
products if they are buying them.
Employees will often get a staff discount and so will often buy your
product. If they do, then encourage them
to post positive reviews about it. Have
them post on their websites, their blogs, their social media. There are no laws against contracting your
employees to “not” post negative comments online (or offline for that
matter). You can write into your staff’s
contracts that, if they are heard speaking negatively about the company within
earshot of a potential customer, they can be disciplined, and even dismissed if
they are multiple offenders. The same
can be said for their online chatter. Write this into their contracts also,
stipulating that they will be punished if they post negative comments online. You can also encourage your current loyal
customers to make positive comments online about you.
Online reputation management companies
There are online reputation management companies that
you can pay to remove some negative press from online sites. For example there are those companies that
claim to be able to remove negative comments about your company from online
complaint boards and forums. There are
also companies that will pay third world country employees a couple of American
cents to write positive reviews and comments about your company online, so that
any potential customers will see that your positive press dwarfs your negative
Use negative feedback to advertise
Show your potential customers that you are a caring
and sharing company and reply to the negative press you find online. If you are allowed to comment on it and give
your side of the story, then do so. Make
sure that if you can make an offer to repair the damage, then do it. People will look a lot more kindly upon you
if they see that you made an honest mistake and that you are willing to fix the
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