Best Must Read Business Books of All Time
A detailed list of the best business books of all time to read.

Best Must Read Business Books of All Time

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Must-Read Books for Business People

Reading often is a great way to keep up with the fast-paced world of today. Here is an organized list of books that you should consider looking at depending on which categories of business you find interesting.


Beginner’s Guide
  • Web Analytics: an Hour a Day by Avinash Kaushik

  • Advanced Guide
  • Advanced Web Metrics with Google Analytics by Brian Clifton
  • Web Analytics 2.0 by Avinash Kaushik

  • Branding

  • Brandwashed by Martin Llindstrom

  • Brand Strategy
  • The Brand Handbook by Wally Olins
  • ZAG: The Number One Strategy of High-Performance Brands by Marty Neumeier
  • The Brand Gap by Marty Neumeier

  • Online Visibility
  • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis

  • Business Development

  • FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success by Heather Townsend

  • Business Growth
  • Good to Great: Why Some Companies Make the Leap…and Why Others Don’t by Jim Collins

  • Alternate Strategies
  • Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

  • New Business Strategy
  • Rework by Jason Fried

  • Change Management
  • Switch: How to Change Things When Change is Hard by Dan Heath, Chip Heath

  • Communication Strategy
  • The Jelly Effect by Andy Bounds

  • Adapting to Change
  • The Lean Startup by Eric Ries

  • Differentiation Strategies
  • The Marketing Agency Blueprint by Paul Roetzer
  • Purple Cow by Seth Godin

  • Small Business
  • The E-Myth Revisited by Michael Gerber

  • Collective Strategies

    Online Marketing
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah

  • Marketing & PR
  • The New Rules of Marketing & PR by David Meeman Scott

  • Customer Engagement
  • Optimize by Lee Odden
  • Unmarketing by Scott Stratten

  • Content Marketing

    Finding Industry Contacts
  • The Writers’ and Artists’ Yearbook 2013 by Collective Authors

  • Content Strategy
  • Content Strategy for the Web by Kristina Halvorson, Melissa Rach

  • Writing Process
  • Letting Go of the Words: Writing Web Content That Works by Janice (Ginny) Redish

  • Content Creation
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers and Ignite Your Business by Ann Handley, C.C. Chapman

  • Paid Search

  • Advanced Google Adwords by Brad Geddes

  • General Overview
  • Pay-Per-Click an Hour a Day by David Szetela, Joseph Kerschbaum

  • Facebook
  • Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall, Thomas Meloche

  • Personal Development

    Process Streamlining
  • Do the Work by Steven Pressfield

  • Confidence
  • How to Talk to Anyone by Leil Lowndes

  • Time Streamlining
  • The 4-Hour Work Week: Escape the 9-5, Live Anywhere, and Enjoy the New Rich by Timothy Ferriss

  • MBA
  • The Personal MBA by Josh Kaufman

  • Leadership
  • Tribes by Seth Godin

  • Persuasion
  • Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein

  • Self Help Success
  • The Fire Starter Sessions by Danielle LaPorte

  • SEO

    Beginner’s Guide
  • Get to No. 1 on Google in Easy Steps by Ben Norman
  • 50 Ways to Make Google Love Your Website by Steve Johnston, Liam McGee

  • Advanced Guide
  • Search Engine Optimization (SEO) Secrets by Danny Dover, Erik Dafforn
  • The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

  • Psychology

    Decision Making
  • Predictably Irrational by Dan Ariely
  • BLINK by Malcolm Gladwell

  • Group Behavior
  • HERD by Mark Earls

  • Idea Creation
  • Made to Stick by Dan Heath, Chip Heath

  • Influence
  • Influence: The Psychology of Persuasion by Robert Cialdini
  • Persuasion: The Art of Influencing People by James Borg

  • Neuromarketing
  • Buyology: How Everything We Believe about Why We Buy is Wrong by Martin Lindstrom
  • Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

  • Social Media

  • Google+ for Business: How Google’s Social Network Changes Everything by Chris Brogan

  • General Overview
  • Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen
  • This is Social Media: Tweet, Blog, Link, and Post Your Way to Business Success by Guy Clapperton

  • Business Strategy
  • The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social by Jay Baer, Amber Naslund

  • Twitter
  • Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time by Anthony Robbins, Joel Comm

  • Design

  • Don’t Make Me Think by Steve Krug

  • Conversion Rate Optimization
  • Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis
  • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash

  • Beginner’s Guide
  • Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media, and Online PR by Paula Wynne

  • Infographics
  • Information is Beautiful by David McCandless

  • Information Design
  • The Visual Display of Quantitative Information by Edward Tufte

  • Web Architecture
  • Information Architecture for the World Wide Web by Peter Morville, Louis Rosenfield

  • Web Theory

    Google Insights
  • Inside the Plex by Steven Levy
  • The Search by John Battelle

  • Internet of Things
  • Getting Started with The Internet of Things: Connecting Sensors and Microcontrollers to the Cloud by Cuno Pfister

  • Gamification
  • Reality is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal

  • Future Internet
  • The Future of the Internet: and How to Stop It by Jonathan Zittrain

  • Web History
  • Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet by Charles Arthur

  • Reading a book will recharge your mind and present it with new ideas and ways of thinking, and with this list you will never have to worry about what you should read next. In addition, your professional ability will improve each time you finish a piece of literature and add to your knowledge base.

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